How to buy lingerie

Subscriber Account active since. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Every woman knows all great outfits start with the right undergarments, but shopping for lingerie can often be a struggle. The trickiest part of lingerie shopping is often finding underpinnings that not only fit properly but also will make you feel good. Because the true sign of a great piece of lingerie is one that not only looks great but will also give you an extra boost of confidence when you put it on. To help you find the most stylish, comfortable, and flattering offerings on the market, we've rounded up our favorite brands that sell every type of lingerie.

Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site. With special occasions like an anniversary or birthday always right around the corner, we understand that you might find yourself in a sticky situation when it comes to buying the perfect gift for your girl. But — not only do we understand the stress of finding a unique gift, we are here to help alleviate it! Our suggestion is of course to buy lingerie for your lady!

AskMen may get paid if you click a link in this article and buy a product or service. You know how they say that experiences can make better gifts than things? Well, with lingerie, you're giving the gift of many future adventures involving you taking your purchase off your lover.

Buying a woman lingerie can be an intimidating experience, especially if the woman is new in your life or shopping makes your palms sweat to begin with. To help make the experience easier for you—because, in case you haven't heard, Valentine's Day is coming—we asked four female lingerie brand founders to share some advice on how to make the process go more smoothly. The gist is this: Think more about her than yourself when you're buying lingerie, and you'll be way ahead of the game. And figure out what size she wears so you don't have to awkwardly compare your partner's body to the body of the salesperson in the store. That's never a comfortable situation.