The time was and America was facing the Great Depression. Herb Bishop created a new carbonated drink based on Citrus Club, a regionally popular noncarbonated soft drink. Bishop and his partner Ed Mehren understood the need for promotion and advertising to compete in the soft drink marketplace. In , they created a likable character and named him "Little Squirt" to personify the brand.
Squirt is a caffeine -free, grapefruit flavored, carbonated soft drink , created in in Phoenix , Arizona. Squirt originally named Citrus Club was created by Herb Bishop in , after experimenting in college. The result required less fruit juice and less sugar, which Bishop declared had the "freshest, most exciting taste in the marketplace". In , a mascot named "Lil' Squirt" was created in an effort to broaden public awareness. Squirt became a popular soft drink in many parts of the country, especially the West and Southwest. In the s, it became accepted as a mixer used in cocktails. The Squirt brand has changed ownership several times and is currently the property of Dr Pepper Snapple Group.
This article is a list of brand name soft drink products. In some cases, the relevant article is the parent brand or brand family. From Wikipedia, the free encyclopedia. Wikipedia list article. See also: List of soft drinks by country.
Squirt is a caffeine -free, citrus -flavored, carbonated soft drink , created in in Phoenix , Arizona. Squirt was created by Herb Bishop in , after experimenting with a citrus drink known as Citrus Club. The result used less fruit juice and less sugar than some other drinks, and Bishop claimed it had the "freshest, most exciting taste in the marketplace". In , a mascot named "Lil' Squirt" was created for marketing the product.