The innovation and technology company illustrates how its machines work through visual storytelling. The physics of a jet engine, of course. Innovation and technology behemouth GE launched its new YouTube series GE Masterclass on June 16 to explain the mechanics of how its "brilliant machines" work at a comprehensible—and somewhat comical—level. The roughly two-minute videos feature Baratunde Thurston, CEO of comedy and digital agency Cultivated Wit, who interviews GE employees and breaks down the complexities behind the company's jet planes, locomotives, and turbines. Viewers can even tune into GE Masterclass's Extra Credit segments to dive deeper into the workings of the machines.
GE Explains the Mechanics of "Suck, Squeeze, Bang, Blow" Through YouTube
The Front Office | Suck, Bang, Blow