Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career. Log in or sign up to add this lesson to a Custom Course. Log in or Sign up. In the s, a brief commercial was put together that showed two friends toasting with wine glasses.
How to Create the Perfect Public Service Announcement
Public Service Announcement | Media Commons
Focus on creating a message that has some community impact and value, then write your script keeping it concise and to the point. Think broadcast style vs. Your message represents your non-profit organization. PSAs are often used to highlight a community issue and persuade individuals to take action. They can convey information, create awareness, offer assistance or encourage a change in behavior.
PSAs may include interviews, dramatizations, animations and many other types of video and audio content. There are many different stylistic approaches you can take when making a PSA. You can record a voiceover using the podcasting mics or the audio recording booths at University Park and select campuses. Provides additional information for the viewer that the announcer does not have time to say, or it can be a part of your style and tone.
Whether you have a cause of your own or you are an educator, PSAs create a forum for learners to actively participate in a project that will allow them to become stewards of and advocates for social change. What do you want the world to know? That's the central question asked when you are creating a public service announcement PSA , which is any message promoting programs, activities or services of federal, state or local governments or the programs, activities or services of non-profit organizations.